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Content Marketing Roles: A Guide to Building Your Team
Help wanted? Let me help you with that. Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is...
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Social Shares: How to Inspire Readers to Respond
You value social shares, right? I don’t want to hear about how vanity metrics are worthless. Getting more followers should have a positive affect and inspiring them to share your content is one of the...
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What Social Media Tactics Are Most Effective?
Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along...
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LinkedIn Best Practices for Developing Your Personal Brand
It’s time to master LinkedIn, the personal branding epicenter of the Internet. LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have...
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Eye-Popping, Reader-Stopping, Social Media-Rocking Visual Marketing
Presenting Visual Strategies for Smart Content Marketing It’s often said, a picture is worth a thousand words. But are they worth a thousand bucks? They can be because they start conversations. They...
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The Emotions that Drive B2B Purchases
You’ve heard from me before on the need to push your readers’ hot buttons. I got into all kinds of writing strategies in Conversion Copywriting: Strategies to Create a Customer Comfort Zone. In case...
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The A-to-Z Guide to SlideShare [Infographic]
There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report,...
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100 Ways Your Company Loses to Better Online Marketers
It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need...
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Hotties: Trends Rocking Content Marketing in 2015
I want to show you two rocking articles about hot trends rocking content marketing this year. They’ll be around for awhile shaping the scene, so you’ll want to know a bit about them. The first one’s...
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The Beginner’s Guide to Understanding AdWords PPC
How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. If you don’t have the luxury of writing for one of the web’s most established websites, search engine...
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The Ultimate Shortlist of Social Media Tips [Infographic]
I’m onto you. You love social media. You can’t get enough. You can’t get enough followers, shares, comments. You can’t get enough tips from experts. There’s never enough time to do it, so you hunger...
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Who Cares What Chris Brogan is Drinking?
“Be real before being virtual” is a favorite little axiom of mine coined by personal branding expert William Arruda. “Will the Real You Please Stand Up” is favorite new book of mine by social media...
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Why is SEO Important?
SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of...
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How to Take Advantage of the Web’s Two Most Important Words
Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?”...
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What’s Your Social Media Marketing Super Power?
Author informationBarry FeldmanFounder at Feldman CreativeBarry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next...
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Content Marketing Experts: #CMWorld Speakers Answer 8 Great Questions
Content Marketing World – the grandest of content marketing conferences – is next week. Leading up to the event, the team from Content Marketing Institute asked the experts speaking at the conference...
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Digital Marketing Basics: Simplified and Comprehensive
Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all...
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Interactive Content: It Makes You Think (And Respond)
“By its very nature, interactive content engages participants in an activity: answering questions, making choices, exploring scenarios. It’s a great way to capture attention right from the start....
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9 Unforgettable Tips for Writing Headlines that Work [Video & Infographic]
When you battle for attention in the noise fest that is the Internet, the most important skill you could possibly possess is headline writing. Your headline is going to be the make-or-break element...
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What 3 Social Media Marketing Tactics Are Worth Your Time?
I recently published What Social Media Tactics Are Most Effective? The article lists 59 social media tactics I dug up from top ranking posts on the subject. It was no picnic chopping the list in half...
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