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SaaS Content Marketing: Examples from 21 Ambitious Brands that Get It
I did a search for “SaaS content marketing.” Perhaps doing the same got you here. Interestingly, I found some good (though predictable) write-ups of some of the better content marketing efforts from...
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15 SaaS Retention Strategies and Subscription Renewal Best Practices
“Retention is your number one strategy for profitability. Churn is public enemy number one.” ~ Neil Patel (Crazy Egg article) Want to keep your customers? Perhaps it’s the most rhetorical question...
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Non-Obvious Ways to Promote Your Content [Content Matters Episode 31]
In this episode of Content Matters, Andy and Barry offer a long list of non-obvious ways to promote your content—ideas you don’t often read about on blogs. Highlights from the episode include: 29...
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The Content Marketing Lie Detector: It’s Time to Turn It On
Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be)...
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Storytelling: How Much Does It Really Matter? [Content Matters Episode 32]
Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters. Highlights from the episode include: Why is...
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Augmented Reality Brings Physical Products into the Buyer’s World
Winners on the fiercely competitive ecommerce battleground must seize every strategy feasible to gain an upper hand. In a recent guest post on Kissmetrics, I presented 32 ideas to boost ecommerce...
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Are You Leveraging LinkedIn? [Content Matters Episode 33]
In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. Highlights from the episode include: How to...
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AEIOU: Five Powerful Social Media Engagement Ideas and Awesome Examples
The word “engagement” gets thrown around a lot in social media, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and...
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Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media
I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential...
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The (Sarcastic) Guide to Publishing a Boring Blog
Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I...
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