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Content Marketing Success: Coveted by Masses, Achieved by Few
Having a guitar doesn’t make you a guitarist. Owning exercise equipment doesn’t make you fit. And the same goes for content marketing. You may have a vision for achieving content marketing success....
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How to Find Keywords People Use (But Your Competitors Don’t)
Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You...
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The Benefits of Guest Blogging (from a Veteran Guest Blogger)
Are you guest blogging? Perhaps you don’t know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no. Make no mistake. The benefits of...
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Dogs are a Content Marketer’s Best Friend [A Case Study on Engaging Content]
Come. Sit. Stay. You’re going to enjoy this one. I’m a contributor to the blog at ClearVoice and among the features I write there is a series called “Branding Ovation,” where articles applaud some of...
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8 Keys to Creating More Meaningful Content
Hello ! @ # $ % ^ & * I was staring at my keyboard when I got the idea for this post. And there they were, right in front of my eyes and at my fingertips: eight keys to content marketing. Take...
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The Great Content Marketing Buzz Kill (And 7 Killer Content Ignition Ideas)
Content marketing has peaked. Look at the Google Trends timeline below, which shows relative search activity. September 2011 marked the beginning of a steep incline in interest. The buzz kicked into...
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How to Move Readers to Share Stories [71.4]
I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post....
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Content Amplification Strategies to Reach a Larger Audience
You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most...
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SEO Bullshit (And How to Avoid Stepping In It)
I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of...
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Forbes Rounds Up Experts for Actionable Content Marketing Tips
Ready to rock your content marketing? Here’s a recent article from Forbes.com offering 9 tips from content marketing experts… If you want to grow your business in 2015, you have to invest in content...
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Headline Advice to Confuse You and Kill All Creative Impulses
What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic...
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20 Signs Your Web Content Writer Won’t Cut Through the Crap
I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of...
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Your Guide to Mastering the Most Critical Content Marketing Skill
You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a...
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Infographics 101: The Big Idea (The Great Big List of Infographic Ideas)
Infographics continue rocking. And rolling. See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happens with a...
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Is the Wrong Department Creating Your Content? [Video: Interview with Marcus...
Marcus Sheridan, The Sales Lion, always calls me “brother.” Though I’m way older than him, I see him more as a “father” than a sibling. You see, it was just four years ago when I read “Inbound...
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Digital Marketing Lead Generation Strategies [Free eBook]
I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the...
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Personal Branding Strategy: Make Guest Blogging Pay
You rarely hear stories of people who get involved in social media and content marketing—and boom—their personal brand takes off. It may be the dream, but it’s seldom the reality. I wonder… Are you...
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Twitter Profiles: You Eggheads Crack Me Up
It’s time to stop yoking around with your Twitter profile picture I’m Twitter-obsessive. No apologies. Twitter rocks. I also feel I’ve got the hang of it, but not just mechanically. After a couple...
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The Content Marketing Challenges Doing You In
Failure is an option. In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go...
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Conversion Copywriting: Strategies to Create a Customer Comfort Zone
How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human...
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