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How to Write Autoresponder Emails to Convert Leads
You work your tuchus off to get the email addresses of your website visitors. What do you do with them? You should send them email. Thank you email? Maybe. Email newsletters? Probably. Special offers?...
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Terrifying Content, Unbearable Torture [Infographic]
Boo. A few years back us marketers started howling about the volumes of crap creeping across the web disguised as content. Perhaps we thought we’d scare away some of the murderous marketers. We didn’t....
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Does a Marketing Content Hub Make Sense for Your Brand?
Feeling like toast? Content marketing burns you out. You see it every day. Thousands of companies join the content marketing parade while thousands more bail. Why? They don’t have the resources to...
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The 4 Indispensable Pillars of Effective Digital Marketing [Free eBook Too]
We’re going to talk about post website depression (PWD). If you’re a sufferer, I urge you not to be embarrassed. You’re hardly alone. Generally, PWD is preceded with wild mood swings. For months...
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Online Community Building Strategies to Win Trust (With Expert Vanessa DiMauro)
Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online...
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Content Reach: 25 Tactics for Effective Content Promotion
Content reach… Grr. Ugh. Sh*t. It’s become a bit of a problem, hasn’t it? Your recent masterpiece is the most helpful content you’ve ever published. You know it. But no one else does. Why? It’s found...
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Will Your Content Make a Difference? [Content Matters Podcast 01]
“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone,...
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Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]
Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger? In an effort to identify the business blog trends of 2015, my...
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Writing Killer Headlines for Your Web Content [Content Matters Podcast 02]
How many headlines have I written in my 25-plus years in copywriting? Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the Content Matters podcast. I couldn’t...
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12 Content Experts Point the Way to Better Marketing in 2016
Epic content. Meaningful content. Revenue-generating content. You read about how to do better marketing day and night. You get it. Earning an A in digital marketing demands creating effective content....
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Research: The Most Valuable Form of Content [Content Matters Podcast 03]
Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that...
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21 Video Marketing Ideas for Small Business Budgets
Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer,...
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Visual Marketing: How to Make Yours Matter [Content Matters Podcast 04]
Why is everyone talking about visual marketing? Are marketers buzzing about visual marketing as often as they are because it’s new? Because the number one learning style is visual-based? Or because a...
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125 Quick Tips to Sharpen Your Copywriting Skills
I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do...
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How to Make Your Analytics Matter [Content Matters Podcast 05]
Reports don’t affect don’t affect your marketing. Actions do. You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting...
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Types of Branded Content: A Guide to 11 Popular Formats [Infographic]
Do you know what types of branded content to create? An overwhelming percentage of companies now do some form of content marketing. We know this from the annual research that Content Marketing...
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SEO Blog Post Checklist: 21 Ways to Crank How You Rank
This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with...
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Amplify Your Audience by Guest Blogging [Content Matters Podcast 06]
What do you get when you cross a strategic blogger with a popular blog? You get a larger audience. It’s called guest blogging. Listen to two serious advocates of guest blogging share the secrets of...
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Content that Converts: A Simple 2-Part Formula
Including: 46 Expert Tips for Creating Addictive Content – INFOGRAPHIC Content worth creating is content that converts. Simple, eh? “Businesses can’t afford to waste time and resources on content...
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The Best Copywriters Offer Great Copywriting Secrets
I was reviewing an essay by my daughter, a high school junior, when we got to talking about what makes for great writing. It was an interesting discussion. At least I felt that way. She probably just...
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