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Social Proof Marketing Makes Your Register Ring
The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s...
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30 Action Items to Get Serious About Influencer Marketing
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach...
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11 Mistakes Dumbass Content Marketers Make
Do you feel a little out of place in content marketing? My family and I went away with friends Labor Day weekend. We stayed at a remote lake house overlooking Lake Englebright in Nevada County,...
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How to Grade a Blog (Including Yours)
I failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call. Actually, for growing my business as a content marketing consultant, I’ll give myself a passing grade. It’s...
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The Power of Social Recommendations, Word of Mouth Marketing and the Coolest...
“Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.”...
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Online Marketing Experts Aren’t Always Right
True or false: You should do what online marketing experts say. Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously...
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How to Write a Lead Like a Professional Blogger
Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for...
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Effective Email Marketing Strategy: Insights from an Expert
Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development...
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In Loving Memory of a Blog [Back from the Dead] Infographic
It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and...
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What Makes a Person Influential?
Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding...
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SEO Simplified for Short Attention Spans
“We really do want to understand SEO.” I was on a conference call with a client who said that. And then: “Let’s plan to have a 15 minute call where you can explain SEO to us.” Gulp. Can SEO really be...
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25 Effective Infographics Ideas to Grow Your Digital Footprint
Source: Infographicality.com If the Internet were pop music, infographics would be The Beatles. They’re irresistible. They create massive hits. At their best, they balance style and substance. They can...
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Content Analytics Simplified (So It Won’t Freak You Out)
Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from...
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The Content Marketing Plan that Quadruples Your Leads
There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a...
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How to Write a Home Page Headline that Gets the Job Done
You’ve arrived, but feel lost. Or confused. You’re being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave....
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Marketing Gurus: Do They Get Wiser Through the Years?
In this and a few upcoming posts, I’m going to share some favorites from 2014. This year, I was asked to answer questions for a good number of round-up posts. They were all good fun, but I’d have to...
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How to Get Your Blog Post on the First Page of Google – Featuring an...
The “SEO is dead” parade marches on. Even some search professionals are now writing obits for their old friend. But search continues to thrive. It continues to drive traffic more than, well, anything....
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Top Content and Lessons Learned in 2014
I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I...
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Have Your Selfie a Merry Little Christmas
Have yourselfie a merry little Christmas Let your inbox overflow You can do it, let your obsession go Have yourselfie a merry little Christmas Turn your phone off for a day Take a break, let the music...
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Content Marketers, Go Deep or Go Away
An Interview with Deana Goldasich (Plus… The Mighty “Mad Dash,” My Favorite Post of 2014) My favorite post of 2014 was written by my friend Deana Goldasich (@goldasich), CEO of WellPlannedWeb,...
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