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Website Navigation Matters [Content Matters Episode 21]
Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? . Listen to this edition of Content Matters as Andy and Barry discuss how website...
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How to Go Big with a Small Digital Marketing Budget [Repurposing FAQ Too]
Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create...
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How to Edit Copy [Content Matters Episode 22]
A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why...
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12 Word Power Pointers for the Marketing Content Writer
If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff,...
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The Many Benefits of Collaborative Content [Content Matters Episode 23]
Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content. Listen to “The Audience-Expanding...
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Personal Branding Framework: 26 Strategies to Build Brand Recognition...
What could be a more simple personal branding framework than the alphabet? I couldn’t be more excited to tell you The Road to Recognition, my new book co-authored with Seth Price, has been completed...
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Join The Road to Recognition Launch Team
Get a behind the scenes look at the book launch. Making a book launch a huge success can’t be done alone. I could use your help. For the launch of The Road to Recognition book, my co-author, Seth...
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The Secrets of Succesful Bloggers [Content Matters Episode 24] + INFOGRAPHIC
For three years running, Orbit Media has asked 1000+ bloggers how they approach the job of creating content. In this episode, you’ll hear what has and hasn’t changed in the world of business blogging....
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Social Recognition: A Key to Personal Branding Success
What’s the deal with peer recognition? One resource I found via search writes, “Providing a platform for employees to recognize each other is a great way to encourage a positive atmosphere while...
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Get More Bang for Your Buck by Repurposing Content [Content Matters Episode 25]
Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save...
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What’s the Difference Between a Landing Page and Homepage? (Featuring 11...
“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous....
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The Personal Branding Book: A Look Inside The Road to Recognition
INTRODUCING THE ROAD TO RECOGNITION… HERE’S THE PREFACE I’m Barry Feldman. And you are? It’s fitting to begin this book with a letter. The Road to Recognition uses the alphabet as a narrative device. A...
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Do Your Tweets Drive Traffic? 19 Ways to Increase Traffic from Twitter
I love me some Twitter. You probably do too. Okay, sure… Twitter has been beaten-up in the media the past couple of years, but its prominence remains. Growth has slowed, but Twitter’s 328-million...
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Building Your Content Marketing Team and Talent [Content Matters Episode 26]
Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the...
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33 Dependable Sources to Get Content Marketing Ideas
You’ll find a ton of blog posts and resources intended to help give you content marketing ideas. Most of them present various angles marketers are using now. You know… how-to’s, lists, comparisons,...
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Entrepreneur Pekka Koskinen Shares Effective SaaS Marketing Tactics
Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture,...
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Examining Effective Processes for Creating Content [Content Matters Episode 27]
Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools,...
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7 User-Generated Content Ideas to Create a Trusted Brand
Advertising’s not quite dead, but it seldom pays off like it did in decades past. In fact, it tends to turn off the new app-happy generation. Suffice to say if you aim to claim the attention and...
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How to Lose Friends and Not Influence People [Content Matters Episode 28]
As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In...
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5 Social Media Marketing Trends in the Age of Mobile
When I repost an article I read elsewhere, which I rarely do, it means I found it important and insightful. This is one of those occasions. Check out this amazing piece highlighting five undeniable...
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