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Should You Call Yourself an Author [Content Matters Episode 15]
Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book. Yes indeed, there’s a lot of hard work involved. However, the rules...
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The Secret to Selling to Millennials
Back off. You’re selling to millennials. Your marketing message is less valuable than a Snapchat selfie that will soon self-destruct. See, the secret to selling to millennials, is not selling to them....
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20 Ideas for Your Website Homepage Content [Infographic]
Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make. Everyone seems to want...
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The Ingredients of Great Written Content [Content Matters Episode 16]
If your written content isn’t great, it accomplishes very little, or nothing. In this episode, Andy and Barry talk you through the 14 ingredients you need to pour into your content, so it hits the...
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The Business Blogging Plan: 50 Best Practices
I must admit: I’m a latecomer to business blogging. I joined the party in 2011 and got off to a rocky start. Nearly all bloggers do. Five years later, I know what works. I’m working the strategies to...
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Finding Topics for Your Blog and Content [Content Matters Episode 17]
In the course of the episode, Andy explains, “Whatever people want to know—that’s what you need to publish.” It might not be immediately obvious to you what your audience wants to know, but after...
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SEO 2017: User Experience Optimization is What Matters Most [The Poodle Update]
I’m going to scope out my take on SEO 2017. Take it for what it’s worth. See, I don’t know what most SEO experts know. I’m a different kind of search engine optimization expert. I’m a reluctant SEO...
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What to Put on Your Homepage [Content Matters Episode 18]
What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry...
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Digital Marketing Failure: Why the Glass is Half Empty
Creating content is a huge part of your digital marketing, yet most of it’s a waste of time. Ouch. Why? Did you catch the “Content, Shares and Links” study from Buzzsumo and Moz? It examined 1-million...
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Smart Strategies for Effective Blog Design [Content Matters Episode 19]
At the top of the episode, I say, “Make reading your blog a chore or a bore and it’s bye-bye baby.” Listen to this edition of Content Matters to pick up a long list of tips you can easily apply to...
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You Can Use Content Marketing to Grow (Even in a Boring Business)
By now you’ve heard all the reasons why you should be utilizing content marketing to grow your business: it’s scalable, provides a high ROI and allows you to provide helpful information to your target...
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Infographics: Tips for Creating Content People Crave [Content Matters Episode...
Put information and visuals together, two things people crave, and you get infographics. Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding...
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Copywriter vs. Content Writer: Skills, Writing Fees and Expectations
Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small...
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6 Blog Post Formats that Work Best in B2B Online Marketing [Research]
Should we obsess about earning shares and links with content in B2B online marketing? Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to...
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Do Backlinks Still Matter?
True or false? Backlinks are the holy grail of search results. The confusion remains. The speculation continues. And the research keeps pouring forth. The more you read this stuff, the less clear you...
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A Lead Magnet Promotion Checklist to Build Your Email List Faster [Free...
Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer...
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How to Make Your Website More Effective
Search “how to make your website more effective” and the winner of the search engine sweepstakes is… 5 Free Ways to Make Your Website More Effective NOW. Good stuff. It’s a guest post on Pat Flynn’s...
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32 Ways a Digital Marketing Consultant Can Help Grow Your Business
A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common...
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Content Marketing Talent: How to Fill Key Positions and Scale
Content marketing is about people. Almost every company is doing content marketing. Why? It works. Done well, content marketing promises to increase traffic, leads and sales while reducing marketing...
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Lead Magnet Ideas, Titles and Templates to Capture More Leads
I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead...
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